Digital Marketing FAQs
In a world where users are bombarded with digital content, the only way to capture their attention is by speaking to them in a way that feels authentically one-on-one. Doing so requires knowing when your audience is on a given platform, and then delivering relevant content that matches where they are on the customer journey.
Below are FAQs we get asked about digital marketing.
What is digital marketing?
Digital marketing involves promoting a business through digital channels such as websites, search engine optimization (SEO), social media, email, and online paid advertising.
Why is digital marketing important?
Digital marketing assists companies in growing their audience, increasing profits, and building better relationships with past and future customers.
What does a digital marketing agency do?
A digital marketing agency collaborates with businesses to build their brands and expand their digital footprint using a variety of digital mediums.
What is a marketing playbook?
A marketing playbook is a comprehensive document outlining the strategies, tactics, and best practices for marketing your brand and services. It serves as a reference manual for your marketing team, standardizing the framework for executing marketing activities.
Here are a few examples of what you would have in your marketing playbook:
Brand Guidelines (dos/don’ts)
Personas (who is your ideal client)
Aesthetic (the look/feel of your brand)
Why should I have a marketing playbook?
A marketing playbook ensures alignment between your work and your marketing team's efforts. It helps define your objectives, target audience, messaging, channels, content strategy, campaign execution, KPIs, and brand guidelines, ensuring brand consistency and strategic communication.
What is Search Engine Optimization (SEO)?
SEO involves improving content and webpages to rank higher on search engine results pages. SEO tactics such as keywords, meta descriptions, and links, your content becomes more relevant to search engine algorithms, leading to higher rankings, increased traffic, and greater consumer trust.
What is Local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.
What’s the Difference Between On-Page and Off-Page SEO?
On-page SEO involves actions taken on your website, such as content creation, backend optimization, and meta tags. Off-page SEO refers to external factors that affect your site's ranking, like domain authority and backlinks.
What is the purpose of geofencing?
Geofencing allows businesses to target specific geographic areas and deliver personalized, location-based content or offers to their target audience. This can help increase foot traffic to brick-and-mortar stores, drive online traffic to websites or mobile apps, and ultimately boost sales and conversions.
Do I need a website?
Yes, a website is essential. Most consumers research companies online before making purchases. An online presence gives your company credibility and enhances brand awareness. Websites offer endless marketing opportunities, including e-commerce, customer service, and consumer engagement.
Should I use Facebook as my website?
Relying on a third-party site like Facebook comes with many perks. There’s no doubt about that. However, there is always a tradeoff, and one of the most significant is the lack of control.
No matter how much you customize your Facebook business page, they control how customers see and interact with your brand. It’s worth investing in your website!
What is social media?
Social media platforms allow users to connect and engage through shared content. Businesses use social media to showcase products and services, connect with customers, and boost brand awareness.
Is it okay to repurpose content?
Yes! Repurposing content like reports, statistics, research, quotes, and testimonials can be highly effective. Transforming these into infographics, podcasts, videos, or animated graphics can enhance your digital marketing efforts.
What is the difference between digital marketing and digital advertising?
Digital marketing focuses on raising brand awareness, sharing information, engaging with the audience, and monitoring online reputation. Digital advertising aims to promote products, offer discounts, and attract buying customers, driving the audience to sales.
Is Email Marketing dead?
No, email marketing is not dead. It remains a vital part of digital marketing strategies and is still one of the most cost-effective ways to reach consumers.
What are the benefits of SMS marketing?
SMS marketing has a high open rate, making it an effective way to reach your audience with urgent messages. Use it strategically to avoid spamming your audience.
Have more questions about digital marketing?
Contact us today to learn how we can help elevate your online presence and drive results for your business.
