Why do I need access to my Business Manager?

In April, Agostino Digital started working with a Kansas City-based law firm. On a call, we discovered that owners didn’t have access to the Business Manager which owned their Facebook page or knew those who had access. Not having access meant the firm couldn’t run ads, see their page data, or add employees to their page.

With our help, their Facebook Page was removed from the unknown Business Manager, and we set up the correct access for the law firm. Troubleshooting this issue took us about three weeks. They got lucky! Depending on the Facebook request queue, this process can take 2 weeks to 6 months.

This is why a business needs to own its Business Manager and have their page owned by that manager.

So, some of you might be wondering, what is a Facebook Business Manager, keep reading to learn what it is and how it works.

What is a Facebook Business Manager?

Back in 2014, Facebook introduced Business Manager, a game-changing feel tool designed to help companies manage and organize their pages and advertising accounts without the hassle of being tied to an individual personal account.

This free tool allows businesses and agencies to securely manage their company’s pages, ad accounts, catalogs, and pixels all in one place. It eliminates the need for sharing login information or being friends with coworkers on Facebook.

Key Features:

• Centralized Management: Businesses can manage multiple pages and ad accounts from one location.

• Secure Access: User access and permissions can be precisely controlled, ensuring only authorized personnel can make changes.

• Integrated Instagram Management: Instagram business accounts can also be managed through Business Manager, streamlining marketing efforts across both platforms.

Before Facebook Business Manager, companies had to rely on single employees to manage their pages or create shared accounts with one login (making it impossible to limit permissions). This method often led to confusion, overlap, and frustration among marketing departments. Facebook launched Business Manager to solve these pain points by providing a structured and secure way to manage various digital assets.

Benefits of Using Facebook Business Manager

Despite the initial learning curve, the benefits of using Facebook Business Manager far outweigh the difficulties. Here are some of the main advantages:

1. Enhanced Security and Control: With the Business Manager, you can control who has access to your business assets. You can assign different roles to team members and set permissions, ensuring that sensitive information and capabilities are only accessible to authorized users.

2. Streamlined Workflow: Managing multiple pages, ad accounts, and business assets from one dashboard makes the workflow more efficient. It reduces the need for multiple logins and simplifies overseeing various campaigns and strategies.

3. Comprehensive Insights and Reporting: the Business Manager provides detailed insights and reports on your marketing efforts. You can track performance, measure ROI, and gain valuable data for future strategies.

Disadvantages if you don’t have a Business Manager

1. Risk of Losing Business Profile Control: If you don't set up a Business Manager account for your company, another entity could potentially claim your business profile. This could lead to significant complications and potential loss of control over your business's online presence.

2. Access Limitations: Even if you are an admin on your business Facebook Page, you won't have full access unless you are also listed in the Facebook Business Manager. This can restrict your ability to manage and optimize your business assets fully.